Dean and Head of School

Telephone   +27 31 260 7172
Fax +27 31 260 7679
Building & Room
Room 108, Ground Floor
Professor Theuns Pelser   
   Personal Assistant  Mrs Kiru Naidoo
+27 31 260 7564


Professor Theuns Pelser was appointed at UKZN from 1 April 2015 as the Dean and Head of School for the Graduate School of Business and Leadership. Prior to his appointment he was the Director of the Graduate School of Business and Government Leadership, North-West University, South Africa. Before that he was the Head of Regenesys Business School (RBS) and Strategy Manager at Sasol. He holds a PhD in Strategic Management from the Potchefstroom University, which he obtained in 2001. His academic interest is strategic management, within the fields of strategic marketing and small business development, especially within the context of technology and innovation management. Prof. Pelser had published more than 42 academic peer reviewed papers in the last four years and supervised 12 MBA and doctoral students that graduated successfully.

Appointment Designation:

Academic Qualifications:
B.Com, B.Com Hons, MCom, PhD (PU for CHE)

Research Interests:

  • Marketing Management
  • Strategic Management
  • Strategic Marketing Management
  • Technology & Innovation Management

Recent Publications: 

  • Prinsloo, J.J. and Pelser, T.G. 2015. Exploring the tourism potential of Mafikeng, South Africa. African Journal of Hospitality, Tourism and Leisure, 4(1). 7/1/6/3/7163688/article29vol4(1)2015.pdf
  • Pelser, T.G. and Prinsloo, J.J. 2014. Technology management and the link with technology strategy and company performance. Journal of Global Business and Technology, 10(2):1-12.
  • Beukes, J., Prinsloo, H. and Pelser, T.G. 2014. A strategic marketing evaluation of customer service expectations from alcohol beverage suppliers. Journal of Social Sciences, 40(1):129-139.
  • Pelser, T.G. 2014. The enigma of technology management in strategy deployment. International Business & Economics Research Journal, 13(5):915-938.
  • Pelser, T.G. 2014. Sustaining industry leadership through technology strategy dimensions. Journal of Applied Business Research, 30(3):763-782.

Recent Papers Delivered:

  • Pelser, T.G., Beukes, J. and Prinsloo, J.J. 2014. Alcoholic Beverage suppliers service quality expectations. Proceedings of the 1st Namibia Customer Service Awards & Conference, Windhoek, Namibia, 3 – 5 November 2014.
  • Pelser, T.G. 2014. Technology strategy taxonomy as a competitive advantage. Proceedings of the 26th Southern African Institute of Management Scientists Conference, Vanderbijlpark, South Africa, 14 – 17 September 2014.
  • Groenewald, A., Prinsloo, J.J. and Pelser, T.G. 2014. Strategies to create and enhance the competitiveness of branded meat retailers. Proceedings of the 7th International Business Conference, Swakopmund, Namibia, 19 – 21 August 2014.
  • Pelser, T. and Prinsloo, H. 2014. Technology management and the link with technology strategy and company performance. Proceedings of the Global Business and Technology Association’s 16th Annual International Conference, Baku, Azerbaijan, 8 – 12 July 2014.
  • Macharia, J. and Pelser, T. 2013. Factors influencing the use of information and communication technology in the Kenyan higher education sector. Proceedings of the Global Business and Technology Association’s 15th Annual International Conference, Helsinki, Finland, 2 – 6 July 2013.

See complete list of publications:

Editorial Boards: 

  • International Business & Economics Research Journal (IBER)
  • International Business Conference (IBC)
  • Academy of Management (AMA)
  • Africa Academy of Management (AFAM)
  • Strategic Management Society (SMS)

Useful Websites:

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