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Doctor of Business Administration Graduate to use Qualification as a Stepping Stone into Academia

2017/04/19 10:33:02 AM

When Doctor of Business Administration graduate Dr Orthodox Tefera came to South Africa 20 years ago as an Information Systems Manager for the pre-opening teams of the Sandton and Durban Hilton Hotels, little did he know his passion for the hospitality industry would evolve into a love for academia.


Doctor of Business Administration Graduate Dr Orthodox Tefera. 

When Doctor of Business Administration graduate Dr Orthodox Tefera came to South Africa 20 years ago as an Information Systems Manager for the pre-opening teams of the Sandton and Durban Hilton Hotels, little did he know his passion for the hospitality industry would evolve into a love for academia.

With more than three decades of hospitality experience, the Ethiopian national who now has aspirations of becoming a post-doctoral candidate in the College of Law and Management Studies, says contributing to knowledge in this field is how he empowers the next generation.

The hotel industry is one of the economic sectors which has a gross value added contribution to GDP, employment, taxation, foreign exchange (inbound spending), and investment. However, only limited studies have been conducted on the sector,’ said Tefera.

This observation resulted in Tefera choosing to explorethe relationship among hotel ratings, service quality, customer satisfaction and loyalty in the Ethiopian hotel industry as his research focus. The study was supervised by Professor Krishna Govender.

‘The research has profound recommendations for all stakeholders in the hospitality industry. Its findings revealed a relationship between hotel ratings by the owners and customer service expectations and perceptions. There was also a significant relationship between service quality and customer satisfaction, however no significant relationship was found between service quality and hotel ratings,’ said Tefera.

Since embarking on his doctoral journey, Tefera has published six articles in the fields of hospitality, service marketing and strategic management of change in the African Journal of Hospitality, Tourism and Leisure.

‘I was very passionate and enthusiastic about the research journey and the outcome as it was dealing with the industry I had grown up in. The challenging part was basically setting the precedent in a field which hadn’t previously been explored,’ said Tefera.

Thandiwe Jumo

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