Iceland with a population of about 350 000 people has one of the lowest *Gini coefficient ratios in the world. South Africa in comparison has a population of around 58 million, making it in the region of 165 times larger than Iceland in terms of documented citizens. Both countries boast efficient entrepreneurs but a fundamental difference between Iceland and South Africa is the frequency and the rate of entrepreneurial inclusivity with the entrepreneurship value chain showing Iceland to be more inclusive. Under normal circumstances (ie without COVID-19) both countries have burgeoning travel, hospitality and tourism sectors that make a massive contribution to opportunities associated with the entrepreneurial value chain. Yet the standard of living in the two countries varies significantly with that in Iceland much higher. The question is what structural and systemic impediments cause South Africa to lag behind and lack so much compared to a country 165 times smaller than itself? The first question that comes to mind is how did South Africa go wrong in terms of entrepreneurial inclusivity which has decimated society especially in disadvantaged sectors such as townships, rural areas and – the most marginalised – informal settlements. According to the Global Competitiveness Index Report (2018/2019), infrastructure, primary education and health can be categorised as major contributors for South Africa and the society to lay the foundation and the framework for competing. Entrepreneurs are not exempt from the competitive stakes but when there are systemic and structural holes like the lack of access to finance or to an entrepreneurial curriculum from an early stage as well as an institutional deficit in terms level playing fields, the country will continue to be a victim of its own doing. A point to ponder from an entrepreneurial perspective: Is holding position number 60 out of 141 countries included in the competitiveness report? This suggests the four main propellers for entrepreneurs to reclaim their stakes while competing in the high velocity era presented by the Gig economy of the Fourth Industrial Revolution are Conducive Entrepreneurial, Harnessing Human Capital, SME Markets Absorption, and Inculcation of Innovation Culture.